Small businesses often stay in their size forever because they are too afraid of thinking big. And in this case, we’re talking about the necessity of launching a mobile app for small business. This strategy is indeed not intended for startups who have just been in the market for a couple of years, but for those who are ready to expand their reach.
Besides, no companies are ever too small for digitalization. You need to acknowledge the fact that digitalization has taken over all sectors in the modern industry. And in fact, if your business has its own mobile app, it can give you several benefits. We’ll discuss four of them below!
1. Apps Strengthen Your Brand
Almost 90% of the global populace are smartphone users. And with today’s apps, purchases can be made online. If your customers can’t find an easy means to make a transaction with your company, they’ll surely move to another establishment that has the feature. In this sense, launching a mobile app can strengthen your brand.
Besides, apps can be rated by users. If you can maintain a satisfying service for your customers, you will improve your online reputation. And people will also recognize your brand because online reviews are less likely to be manipulated than other platforms.
2. Launching an App Is Affordable
The digital technology is forever developing into making things more and more affordable each year. In 2018, creating a mobile app with basic features like social integration, a feedback system, and analytics will cost you anywhere from $50,000 to $75,000. As for the maintenance, you can expect to spend $15,000 to $23,000 per year.
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3. Apps Are Not Just for Retailers
Although purchase and transaction are the two keywords we’ve been discussing so far, the use of mobile apps is actually more diverse than that. For instance, if your company is specialized in publishing health articles, you need a mobile app that can track the user’s health stats and give them a relevant discussion. It will increase the engagement of your content for sure.
Different fields of business will require a different set of creativity. But in theory, mobile apps can accommodate all business specialties. It depends on how you envision your enterprise to integrate with the digital world.
4. The App Will Be Your Powerful Marketing Tool
Customer engagement, customizable functions, and a rating means are the beneficial features that we’ve discussed before. Together, they’ll form a potent marketing tool.
Once a person downloads your app, your brand is right in front of them. Needless to mention, if they allow the notification system, they will receive your most recent updates. It is something that even the premium Internet ads can’t offer.